The Entrepreneurial Journey of Aadit Palicha and Kaivalya Vohra: Building Zepto and Shaping Quick Commerce in India
| Case Code: LDEN230 Case Length: 13 Pages Period: - Pub Date: 2025 Teaching Note: Available |
Price: Rs.400 Organization : Zepto Industry :Retailing Countries : India Themes: Entrepreneurial Strategy, |
Abstract Case Intro 1 Case Intro 2 Excerpts
Abstract
The case tracks the entrepreneurial journey of Aadit Palicha and Kaivalya Vohra, the two young founders of Zepto, who introduced the concept of 10-minute grocery delivery to Indian customers. This marked the beginning of quick commerce in India, and set the standard for other companies like Swiggy, BigBasket, etc.
The case goes on to examine the journey of Aadit and Kaivalya. It looks at what shaped their thoughts when Aadit set up the GoPool carpooling app while still in high school in Dubai, and how he managed nevertheless to achieve excellent academic grades; what made the duo forego the opportunity to pursue higher education at the prestigious Stanford University, USA, to set up their own company – KiranaKart Technologies Ltd; the hardships they faced and lessons they learnt, while trying to convince mom-and-pop stores in Mumbai to install an app which would receive orders from customers and deliver groceries home. This was challenging as it was new to everyone involved – the founders, the mom-and-pop stores and the customers. It also delves into the circumstances which led them to change the business model – from the Market Place model of KiranaKart to the Dark Stores driven business model of Zepto.
The case finally touches upon the progress Zepto has made since its inception, and the impending challenges for the company, and, more importantly, its founders – Aadit and Kaivalya.
Issues
The case is structured to achieve the following teaching objectives:
- Understand the key drivers of entrepreneurial behavior.
- Assess how entrepreneurs identify market gaps, validate opportunities, and adapt offerings based on customer feedback and market needs.
- Distinguish between planned, emergent, deliberate, realized, and abandoned strategies.
Contents
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Introduction
About the Founders
The Partnership
An Unplanned Opportunity
Kiranakart: The Grocery Pickup and Delivery App
The Meteoric Rise of Zepto
Challenges and the Road Ahead
Exhibits
Keywords
Zepto; entrepreneurs; entrepreneurship; entrepreneurial behavior; planned strategy; emergent strategy; realized strategy; abandoned strategy; start up; quick commerce; e-commerce; Business Model Transition; competition; scaling up
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